This campaign has ended. Goal reached!

Ruffeo Hearts Lil Snotty

Invest in the future of local design and receive half off along the way. Introducing Community Supported Clothing.

Target Amount $7,000
Days Left 0
Ruffeo Hearts Lil Snotty Photo

Our Neighborhood

Ruffeo Hearts Lil Snotty

419 Graham Ave
Brooklyn, NY 11211


No updates yet!

Stay tuned. Ruffeo Hearts Lil Snotty will post their updates here.

Invest in the future of local design and receive half off along the way. Introducing Community Supported Clothing.

Invest in the future of local design and receive half off along the way. Introducing Community Supported Clothing.


We are R. Mackswell Sherman and Sarah Jones, owners and designers behind Ruffeo Hearts Lil Snotty or RHLS. We create challenging clothing relying on complex spatial and color relationships. Sarah and I founded RHLS with the purpose of building a business that would create change in the worldwide fashion industry, leading by example. We are evolving the term “ethic aesthetic” to revolutionize the made local, sweatshop free movement. Each piece reflects our process: Made in NYC transparently, with accountability for workers rights. The end result is a quality garment with a timeless look to offer a lifetime of wear- thats sustainability!

View Our Linesheets | View Our Look book


RHLS started in Olympia WA in 2005 with Sarah and myself sewing each piece ourselves! We have been steadily growing year by year. By 2008 we relocated to Brooklyn NY and in 2010, we were able to step back from sewing everything ourselves and hired local manufacturers to take over production. Now in 2012 we are in the second year of operating MOVES Concept store, located in East Williamsburg at 419 Graham Avenue.

We are raising $7,000 to produce our Fall/ Winter collection, Emotional Icons On Frozen Streets. This will allow us to continue working with our sewing shop WGG, our marker and grader shop Create-A-Marker, and our cutting factory Darlenes Cutting Shop all located in the heart of the NYC garment district. This funding will also finance fabric sourcing, pattern drafting, and sample making, which is done in our design and sewing shop in the basement of our boutique, MOVES. Our goal is to fund our Fall/Winter 2012 production of about 600 units by pre selling the collection at wholesale prices here on Smallknot!


Inspired by the model of community supported agriculture (CSA), we want to produce community supported clothing! Our customers, both individuals and retailers, invest up front and in return are rewarded with RHLS clothing at the wholesale price. This model will increase access to ethically made, creatively designed clothing by cutting the price in half. Beyond the individual customer, this model will allow smaller retail shops to buy wholesale from us without having to meet our traditional minimums. This will be a community supported collection, you decide what will make up the RHLS AW12 collection.


Investors will receive double the amount of investment as credit redeemable through our online store or in person at our Brooklyn location. For example, if you invest $50 you will receive $100 in RHLS credit.

Credit is redeemable once the collection is produced, around the end of September. Orders ship between September 15, 2012 and October 15, 2012. Credit is valid until the end of March 2013.

At the end of the campaign ALL INVESTORS will immediately receive a special thank you gift bag! Gift bag includes: Rip Stop Nylon tote, Empathetic Eyes iron-on patch, RHLS Designer undies, Sticker pack, Surprises, AND A FREE PASS TO THE VIP RHLS CAMPAIGN PARTY WITH AMAZING BANDS AND COMPLIMENTARY REFRESHMENTS!

*Please note! Not everything on our line sheet is going to be produced. If you already know which item(s) you want, leave a comment below, email us at, or talk to us at 646-504-0658 to let us know!

View Our Linesheet | View Our Lookbook


Come visit us at MOVES Concept Store at 419 Graham Ave., Brooklyn NY 11211 and we’ll walk you through the collection. If you don’t live in NYC we’d be happy to give you a virtual tour of the collection over video chat.


LE1F is one of the artists we sponsor (he's also the spokesmodel in our look book!) check out his new music video "WUT" The outfits are by RHLS!

Post a message to Ruffeo Hearts Lil Snotty

Tell them you support their campaign! Got questions or need more information? Post them here and get an answer!

Map tiles by Stamen Design, under CC BY 3.0. Data by OpenStreetMap, under CC BY SA.